We offer design and production work to effectively convey the brand image and product. Nomura Duo also has the management strength to develop projects on a nationwide scale. Our promotional vision doesn’t stop at just making things, but includes total support of ‘on site’ development.
■Creating environment for better craft creation “Kotozukuri’
As a professional in space activation, we apply traditional Japanese techniques and material information to our production (display design), in order to provide a place to showcase and pass on these traditional techniques from all around the country. We call this activity “kotozukuri”.
In the case of Shiseido
SHISEIDO THE STORE
Providing new beauty and radiance to the Japanese technology
JAPAN VALUE Project × ESPACE CLÉ DE PEAU BEAUTÉ “Light and Possibilities”
Corridor display that leads to Cle de Peau Beaute beauty salon on the 3rd floor of SHISEIDO THE STORE. Shiseido was very supportive of Nomura Group's “JAPAN VALUE Project*” so in tandem to this theme, we incorporated Clé de Peau Beauté main catch phrase “radiance” and expressed this theme by using the traditional “gold and silver foil strings” in the display designs.
Kukan Design Award 2019, Show window & visual design space, Bronze Award
“JAPAN VALUE Project*” - We provide an opportunity to showcase these traditional techniques from all around the country.
In line with the national programs such as the local revitalization strategy and “Cool Japan”, we have seen rising interest in these traditional craftsmanship techniques. However, on the other hand, we are experiencing a discrepancy in delivery of goods vs demand purely due to the fact that there are not enough apprentices to keep these techniques alive. By sharing the knowledge and past achievements that the Nomura Group has accumulated through the JAPAN VALUE Project along with use of traditional techniques and material information as a sales tool, we aim to improve proposals with added value for space design and create a synergy loop.
Scope of work